I loved cross stitch as a kid. I made a few designs from little kits, but it fell by the wayside when I was about twelve. So I was thrilled recently to come across the work of Sarah Fordham from Magasin. Her cross stitch is beautiful and intricate, but challenges the stereotype of traditional designs. Many of her designs are influenced by pop culture and taboo subject matter. She has been interviewed and featured by Etsy UK and one of her brooches has been photographed being worn by a celebrity in popular UK magazine, Heat.
Hello! My name is Sarah. I'm from The Garden of England (aka the sunny Kent countryside on the south coast of England) now residing in the rainy north west!
Is sewing a hobby you have had since you were young or has it been something you have come to as an adult?
I vaguely remember my mum trying to teach me how to sew when I was very little by giving me an old hankerchief to practice on, but I ended up accidentally stitching it to my pyjama leg, and I think that put me off for a few years! I studied Fine Art at university and we had the freedom to do whatever we wanted for the entire course. I found myself gravitating towards embroidery after being told I categorically could not paint (!) and finally felt I had found a medium I really enjoyed working in. I started working with tapestry and only dabbled with a couple of small cross-stitch projects. Cross-stitch never appealed to me for a long time, it looked complicated so it is quite strange that I've ended up focusing on it entirely!
What types of projects do you enjoy creating the most?I have to say at the moment I am getting a lot of custom orders which is great! I am quite flattered that someone would ask me to make something so special for them, and honoured that some would put so much trust into me - to give me free reign to make them a piece, perhaps with only a few vague specifications - that's amazing! I enjoy doing these at the moment as it is a nice break from making the same little designs all the time and can be a good challenge and in some cases I like new suggestions so much I put them in my Etsy shop permanently!
What are your favourite sewing tools and materials?
How do you balance your sewing and blogging with your ‘real life’ eg. Paid work, family?
Thanks so much for sharing your creativity with us Sarah! Make sure you check out Sarah's etsy store and grab yourself some cross stitched awesomeness, and pop over and 'like' her page on Facebook or follow her on Twitter to keep up with her latest designs.
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